Cannes Lions
SERVICEPLAN, Munchen / JOHANNITER-UNFALL-HILFE / 2012
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Description
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.