The individual inhibition threshold to engage yourself in the field of paramedics is high.

So the urgency had to be signalized very strong. What else is more catching than showing that hands are really missing: The special construction of a one-man stretcher in live action in crowded places announced the Malteser appeal very evident and highly visible.

The campaign was easy, cheap, independent to run from any media spendings - and highly efficient: 100% new targets: For the first time in history of Malteser Frankfurt office generated volunteers who did not have ecclesiastic or medical backgrounds100% response rate: The actual number of volunteers have doubled after only two promotional events