Cannes Lions

VOLVO

FORSMAN & BODENFORS, Gothenburg / VOLVO / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

We made a guide to the most spectacular destinations in Scandinavia. You could find the guide on the internet or download it to your iPhone. As an iPhone app the guide had some special features. For instance, you could check-in to the destinations you visited and get a nicely designed badge as a reward.

Outcome

The Volvo XC60 is at the moment the most sold Volvo car in Scandinavia.

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