With no more than US$ 12.000,00 we got to speak to some of the main journalists and public opinion leaders of Brazil in a very different way. By doing that we told the whole story of how Volvo engineer Nils Bohlin changed the way cars are built until today. That resulted in innumerable spontaneous media for Volvo, whose mark and name were all over Brazil's main newspapers, magazines, blogs and websites for days, while the world celebrated the 50th anniversary of the three-point seat belt.