This is the age of electric mobility. Global sales of electric cars increased by 41% in 2022.

Volvo is a part of this in Brazil. By 2023, 50% of their sales will be from E.Vs. By 2030, the goal is to have a pure electric fleet. An environmental commitment that made the brand the leader in sales ranking.

However, Brazil's continental extension makes its charging infrastructure an obstacle to expanding electrification.

To overcome this, Volvo has already invested US$ 2 million, becoming the brand that most invests in the country’s charging infrastructure. There are more than 1000 chargers throughout the cities. And the next phase is placing fast chargers on the roads, interconnecting 4,400km and enabling longer trips.

Despite all of this effort, consumers don’t recognize Volvo's leadership. They think the responsible for this are our competitors, who are far behind in sales and infrastructure, for being more traditional brands.

The automotive industry is a big battle of features. To position Volvo as the leader in charging infrastructure, sales, and electrification in general, we showed that the main feature of competitors’ electric cars in Brazil is actually Volvo’s charging stations.

Since our competitors didn’t want to use our posters campaign inside their dealerships, we put them inside ours, generating impact and engagement.

This effort is already changing consumers' perception of which brand leads electrification in the country. No wonder why Volvo was elected the best in the “electric category” by AutoEsporte, the most renowned automotive show in the country. According to Exame, the leading economy magazine in Brazil, Volvo has become the desire of generation-Z. And according to Forbes, the brand is consolidated in the leadership of national electric mobility.