Cannes Lions
GREY SPAIN, Madrid / VOLVO / 2016
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HILL START ASSISTANCE
The idea of this campaign is to inform the target that the New Volvo V40 has hill start assistance. The way to communicate this is through funny analogies with situations where someone faces an unexpected question and has a bad time trying to start to answer. In everyday life this could happen, but not driving a Volvo V40
because it has hill start assistance.
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