Nobody is investing in electrification like Volvo.

The company already has 1000 free charging stations in Brazil, more than any other car maker. And they are compatible with our cars, including models from the competition.

Instead of just talking about it, we created a campaign thanking some of our most loyal clients: owners of competitors’ cars. And featured them and their cars in a campaign, in real time.

These images were spread on digital billboard across the main streets, malls and airports in the country, including nearby competitors’ dealerships. All of them depicting our leadership in charging stations.

We approached owners of competitors’ cars who were recharging at Volvo’s charging stations and invited them to take part in our campaign. In exchange for being the stars of it, all of them won a trip to test-drive a brand new electric Volvo.

The campaign ran from 10/12/2021 to 15/12/2021, featuring owners of competitors’ cars in real time, on the main streets, malls and airports across São Paulo and Brasilia.

- Nº1 in Google searches across the segment.

- 87% positive comments.

- 4MM searches for Volvo's charging stations on Waze.

- 137MM impressions.

- 108K visits to Volvo's website.

- “Volvo is the leader in electrification in Brazil already”. Uol.

- 1,900 tons of CO2 prevented from being released by our friends.

- +1700 cars drove to our charging stations on Waze.