The Volvo S40/V50 are now offered with 3 years servicing.Objectives: It was important not to devalue the brand. As such, the approach was to offer the brand and brand the offer – as opposed to a price led message that may distress these premium entry-level cars.Target Group: Prospects who are in market and who may have Volvo on their radar. This kind of offer will be the deal breaker for them.

Interaction rates with the ads were as high as 11% with over 74,000 hits to the landing page during the period of the campaign.