Each pre-launch teaser spot for the new Volvo V40 conveyed a simple message; 'Be Yourself'. 'Birds On A Wire' features a small black bird that dances and sings along to jazz as opposed to simply squawking like his conformist friends. In 'Cookie Cutter' a gingerbread man gets up from the factory conveyor belt and makes a quick exit, rather than await his inevitable fate with his chums. The aptly named 'Magnet' film highlights a metal ball bearing fed up with the laws of physics; he dodges the pull of a magnet and makes his escape. Finally 'Sloths' centres on a sleepy sloth that leaves his dozy pals with an outburst of acrobatic energy.