Cannes Lions
ARNOLD, Boston / VOLVO / 2008
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Volvo believes that keeping people together often requires keeping vehicles (or donkeys and vehicles) apart.Friends enjoy a coastal drive in a V70. Just when life couldn't get any better the V70's Collision Warning System alerts them of potential collision ahead. The V70 and its advanced safety technology saves them, a donkey, and their day trip from a disastrous end. And from this near tragedy, we see that the two couples have invited their newfound donkey friend to join them in taking a moment to appreciate the sunset, and the fact that they will live to see it, and each other, another day.
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