ObjectiveTo introduce the new Volvo XC70 and Volvo’s new brand line ‘Life is better lived together’.ConceptExplore the XC70 and play a social game at the same time.Since the XC70 brings you to places other premium cars can’t, we virtually drove 70 XC70s to the world’s most remote or remarkable places.

Hill Descent Control: the steepest road in San Francisco. Stability Control: an icy square in Saint Petersburg. The spacious load compartment: the world’s biggest Ikea.Then we challenged everybody to spot all 70 cars - using Yahoo Maps, the clues we’re providing and, most important, each other.