Cannes Lions
EURO RSCG 4D AMSTERDAM, Amsterdam / VOLVO / 2008
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Description
A treasure chest filled with gold and a car key is sunk on the ocean floor: find it and it's yours - get a Pirate Chart at a Volvo dealership and join The Hunt online.A four-week, adventurous journey towards World’s End unfolds. Hopping from website to website, a trail of increasingly difficult puzzles leads contestants along more than 20 mysterious locations, slowly closing in on the treasure.Every website features specially crafted films containing the elaborate puzzles while also addressing the exciting pirate atmosphere.
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