The 2018 elections were a “must-win” for the Democratic Party. This campaign was the only national message from the Democrats in the closing weeks of the election. We had to find a unified, national voice across dozens of local candidates each with different messages. The Democrats had the more popular policies. But the same had been true in the last election, and too many voters stayed home. Apathy was our toughest opponent. To defeat it, we needed emotional urgency. So we focused on the people most effected by the election's outcome: children. These are real kids, with real connections to the issues, speaking in their own words, We all do things for our kids that we won’t do for ourselves. We turned voting into one of those things. Our politics had become dehumanized. We re-humanized the issues and helped the Democrats to a historic victory in the process.