In 2017, former Gossip, Beth Ditto announced her big solo comeback in France. The announcement of her new album and the Fake Sugar tour once again created the event in France. The album is No. 6 in sales since its launch in France.

But the one and only concert date in Paris at the Bataclan, 7th October 2017, is sold out in just a few hours.

How can Samsung allow Beth Ditto fans to attend her live concert even when it is sold out?

In 2017, former Gossip, Beth Ditto announced her big solo comeback in France. The announcement of her new album and the Fake Sugar tour once again created the event in France. The album is No. 6 in sales since its launch in France.

But the one and only concert date in Paris at the Bataclan, 7th October 2017, is sold out in just a few hours.

How can Samsung allow Beth Ditto fans to attend her live concert even when it is sold out?

Samsung invents VR Live Pass: a live experience to live a concert even when it is Sold Out. An opportunity for Samsung to support the KPIs of democratization of the VR in France, and an innovation in line with the brand strategy #DoWhatYouCant.