Cannes Lions
OGILVY GUATEMALA, Guatemala, Central America / CLARO / 2014
Overview
Entries
Credits
Execution
The song was delivered to 300 schools in Guatemala City by an audiovisual kit to be taught to children in a range from 3 to 6 years old so they could sing it to their parents when talking and driving.
The lyrics of the song are: When I go with my mommy/daddy in the vroom, vroom, vroom, the cellphone sounds making ring, ring, ring, an if she/he takes the call we go boom, boom, boom, because vroom with ring is Boom, boom, boom!
Outcome
From the 300 hundred schools the song was taught to more than 40,000 children.
Hundreds of positive comments poured in, both from parents and on social media.
Vroom, Ring, Boom! will be included in the curriculum of all national schools, by the Ministry of Education.
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