Cannes Lions

VS MACHINES

GREY, Tokyo / PROCTER & GAMBLE / 2022

Film
Film

Overview

Entries

Credits

Overview

Execution

We tell the story of the duo training to be perfect, so much so that they forget their human emotions in a mechanized, near future dystopia setting. We designed an imaginary digital interface that connects machines and humans. By expressing it through a completely precise and dispassionate machine voice, we strongly conveyed in a paradoxical manner how beautiful the uniqueness of every human’s point of view and actions are, and how crucial emotions are for humans.

A CG team on the forefront that has worked on multiple famous Hollywood films created a world of machine-turned humans, kaiju (monsters), and faultless, perfect machines.

In the live action part, where the pair grow apart emotionally, the fluctuation in human emotion is expressed with effective direction of the lighting.

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