Cannes Lions
GREY, Tokyo / PROCTER & GAMBLE / 2022
Overview
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Credits
Execution
Kasumi Ishikawa, star of the table tennis world, appears in the “VS Pressure” version.
This film is set in a future metropolis colored by neon lights.
There, Ishikawa confronts her biggest enemy yet: “pressure from society.”
We depict her life using an ascending elevator.
The elevator ascends while Ishikawa, who lives by the motto “won’t doubt myself, won’t give up,” is pressured by voices around her questioning “really?” “are you sure?” She begins to doubt herself and struggle, and her elevator is knocked down by the kaiju, who is on the roof of the building.
She is depicted continuously challenging her limits and not giving up.
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