Cannes Lions

VW AT DETROIT AUTO SHOW

ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2003

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We designed an easy-to-use "listening booth" featuring non-car-centric VW stuff for the Detroit Auto Show. We showed a bunch of VW spots, highlighted a dozen independent artists from our latest RadioVW show (complete with songs), and showed some fun footage from VW-sponsored events like Major Motion Picture Show (our college road show), the U.S. Snowboarding Championships, and the Tour de France.

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