Create posters to reinforce the iconic status of Volkswagen Beetle.

Volkswagen Beetle is an Iconic car and the posters were designed to reinforce this fact in an engaging way. These posters become an interactive mind-game as the audience gets hooked on to identify various iconic images.

The posters became as famous as the Beetle. Everyone recognized the Beetle. Brand equity scores showed a 63% rise in post-campaign research among the target audience.