The medium and the message work perfectly together. Only the cinemascope format allowed us to realize our idea and to demonstrate the benefits of a Cabriolet. After the upper bar disappears, one is able to see more of the beautiful landscape and to feel the nature in a more intense way. In a New Beetle Cabriolet, you can get this feeling day after day.

The TVC was very effective in terms of conveying the unique feeling of driving a New Beetle Cabriolet. Enquiries concerning the New Beetle Cabriolet increased drastically. In addition, more potential customers visited the Volkswagen homepage and informed themselves about the vehicle.