The concept is about creating a funny contrast between VW (who does a great job!) and then some workmen etc. who are not doing a good job.

We’ve been using the western genre as a frame: A wanted bad guy is about to be hung but because the workmen haven’t done their job really well, the execution fails: Just as he is about to get the noose around his neck, he goes right through the wooden floor… Packshot/payoff: If only everybody did their job as well as a Volkswagen