Cannes Lions

VW DSG GEARS

AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2005

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Facing a street from an apartment window, a parrot is looking down at cars. Each time a car goes by, the parrot imitates the sound of the gears changing. Suddenly, the birds tone changes, the sound is constant and continuous. This demonstrates the joltless gear changing of the DSG gearbox.

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DDB DÜSSELDORF, Dusseldorf

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2018, VOLKSWAGEN

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