Over 200,000 visits to Eosfera.org13,125 people registered at the blog21,318 visits to the sensorial experience+28,800 videos watched on youtubeOver 600 references on search enginesProspects: 13,125 registered users on eosfera.org 15,432 registered users on Volkswagen site1,704 test drives 426 Eos sold as a result of the campaignROI: 825%