Cannes Lions
VW EOS
MEDIACOM GERMANY, Dusseldorf / VOLKSWAGEN / 2008
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Overview
Entries
Credits
OVERVIEW
Execution
The advertisement has two parts on following pages: Just a part of this ad was printed on the parchment other elements of the ad are on the carrier advertisement and were shining through the parchment.
Outcome
High push on the brand image of the Volkswagen Eos. Increase of sales, the Eos is the most sold convertible in Germany.
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