Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2010
Overview
Entries
Credits
Description
A man complains that the medication his doctor subscribed him, gave him the side effect of a high pitched voice. The doctor asks him to step into the VW Fox at which point the topic of conversation changes.
Execution
We decided to show the car new interior in a different way.We turned the New Fox inside out so the user can see all details of the car.
Outcome
Sold New Fox:January: 7.479February: 8.229March: 15.075
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