Cannes Lions

VW FOX

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2010

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Overview

Entries

Credits

OVERVIEW

Description

A man complains that the medication his doctor subscribed him, gave him the side effect of a high pitched voice. The doctor asks him to step into the VW Fox at which point the topic of conversation changes.

Execution

We decided to show the car new interior in a different way.We turned the New Fox inside out so the user can see all details of the car.

Outcome

Sold New Fox:January: 7.479February: 8.229March: 15.075

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