The ad is a cartoon animation based on the film 'Rocky'.

We created a mobile campaign: We made 3 commercials re-telling Hollywood blockbusters in 30 sec., featuring animated bunnies. Short but fun. And for mobile phones only. To distribute them, we installed bunny shaped Bluetooth download stations in 10 big German cities. Here, passers-by could download the ads to their mobile phones. Also, by sending an SMS to 72990, they could access a "Short but fun" WAP site to get all 3 commercials, wallpapers, ringtones and the posibility to sign up for a test drive.

39,324 film downloads and 406 people newly registered for VW Fox test drives in 2 weeks.