Cannes Lions

VW GARAGE MASTER GUITAR

CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Description

The VW Jam Banner was designed to generate interest in VW's GarageMaster guitar promotion. The impressive thing about these guitars that came free when you bought a VW is that they plug directly into the Vdub's stereo system and play through its speakers, turning the car into the world's fastest amp. So this banner was a fun way to let users plug in and test rock the guitar and its mobile amp. Users rock out by jumping and diving off the amp through intuitive mouse movements. The rocker accomplishes a variety of moves, jumps and guitar manoeuvres which trigger corresponding licks, wails and jams. The banner pointed users to Vdubsrock.com where they could further experience features related to the custom First Act guitar.

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