A customized editorial was created to show important facts in Brazil and the world in the last 25 years in a pop and modern way. Gol’s history – its models, special series, innovations – was told in parallel, year after year.It’s the longest timeline published in history: 70 consecutive pages, from 1975 to 2005.Plus ads published in all Gol periods – generated different products and involved the public in different ways.

We created a valuable historic register for one of the dearest brands in Brazil and helped Gol celebrate one more year in the leadership of its category.

And, additionally, we published the longest timeline known in the editorial market: 14.1 meters in 70 pages.