Cannes Lions

VW GOLF

DDB STOCKHOLM, Stockholm / VOLKSWAGEN / 2008

Awards:

1 Shortlisted Cannes Lions
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OVERVIEW

Description

The purpose of the site is to present seven different models of Volkswagen Golf, using seven very different car dealers representing each and every model.The first thing we see is not the Golf itself, but the salesman/woman representing it. He or she then tries to sell it to you in a sales pitch.The site was combined with a real Golf Auditions event, where people got to sell their favourite Golf model, competing for different grand prizes.

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