The Golf R 32 accelerates faster than other cars. We demonstrated this in an unusual way on a Web site with a lot of content which has to be scrolled down a long way. Every scroll actions makes it clear to the users: the Golf R 32 was faster and has already taken off.Professionally established men 30 year old men, plus with high incomes and strong attraction to special technical features. They also like to occasionally show their extroverted side and their passion for 'driving'.

The prickle mailing had a high involvement factor and resulted in a quota – depending on the list – of up to 6% test drives.