Cannes Lions
AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2008
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Everything seems to be green in 2008. But to be honest, it's less about saving the planet than saving some cash. With this in mind, Volkswagen set up an operation called "Eco-moments" to focus on an "Eco-friendly", the BlueMotion. With an honest tone of voice, the campaign juxtaposes the rural world with a newly passionate couple of urbanites, apparently fond of the environment.
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