Cannes Lions

VW GOLF WAGON

DDB, Sydney / VOLKSWAGEN / 2012

Film
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In this spot we find out just how big the Golf Wagon really is. The story follows a young man playing fetch with his dog. A sloppy throw by the man sends the stick hurtling into the back of the Golf Wagon with the dog chasing enthusiastically after it. The dog spends an unheard of amount of time retrieving the stick from the car - dramatizing the ultra-spacious boot of the Golf Wagon, and it all comes together with the end line “A bit more golf.”

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