The mechanics reacted very surprised when they saw the hidden message underneath the car:'Wanted: Mechanics. www.martinschilder.nl' This message hit them by surprise and was of course the talk of the day in many car repair stations.Then, as a bonus, we put a viral film on internet with secretly filmed reactions of the mechanics. This film was posted at a lot of car related websites. A lot of free publicity was the consequence. Not only in all kinds of car dealer magazines, but also in regional newspapers and even in the largest national newspaper.This free publicity of course was our aim. Because by doing so we could reach a lot more mechanics than were actually visited.

Costs of this approach: minimal. Results: all 6 vacancies filled. And also other vacancies were filled by curious employees of other dealerships on the look for another job. Dear jury: We realise on a global scale hiring 6 mechanics means nothing. But to Martin Schilder they mean the world!