Cannes Lions

VW PASSAT

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2008

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The Passat stands for the highest standards of quality, stability and robustness. It's no wonder then that Passat drivers find it hard to believe anything could damage their cars. At least nothing from this world. This is why the Passat driver in this ad has quite an elaborate explanation for the dent in his car roof: it must have been caused by a satellite. What else?

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