As part of the New Polo Match launch and giving continuity to the TV Ad, we created the integrated action 'What do you want to achieve?' Interactive elements were used, including an online ad campaign to drive participation in the contest, and a rich media website. The user participates in a contest in which the TV character, Dr. Vladiak, makes your wishes come true, as well as (hopelessly) demonstrating his 'mental powers'. Because of Vladiak's inaptitude, Volkswagen fires him, as the user is informed in an email. In a viral campaign, Vladiak searches for a new job.