Cannes Lions

VW POLO

TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Outcome

This action is part of a at present developing customer relationship programm. In order to find out how this kind of actions are generally accepted, the addresseehas been given the chance to order more wallpaper for free at 0800-VOLKSWAGEN. More addressees than expected took advantage of this chance, namely 35%.

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