Cannes Lions

VW POLO

DDB COMMUNICATION, Milan / VOLKSWAGEN / 2006

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A blond girl leaves home cheerfully as her companion waves affectionately goodbye. She gets into her Polo and puts it into reverse. The idyllic scene is immediately shattered by her reversing straight into the television screen, which is visibly damaged by the impact. An appealing and interactive way to talk to viewers, who make their peace with the Polo only after a few seconds, or the time it takes to realise that the television hasn't really been damaged.

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