Cannes Lions

VW POLO VIVO

OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2010

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Description

In a celebratory year with the whole world watching South Africa, we found the perfect opportunity to capitalise on the excitement sweeping the nation. Normal, everyday people in a normal everyday city spontaneously become caught up in a Mexican Wave, which catches them off-guard. The wave runs its course until the mysterious force causing the wave is revealed: The Polo Vivo – a locally-produced Volkswagen that offers all South Africans every reason celebrate.

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