Eurobest
TWENTY, Copenhagen / VOLKSWAGEN / 2021
Overview
Entries
Credits
Execution
VW California opens up to a new way of travelling with ultimate freedom and experiences beyond our imagination. When the sun sets and the birds go to sleep, the world outside your bedroom transforms. As nature and dream world collides, we find ourselves experiencing the world in a completely new way.
The sound design was a critical part of creating this feeling. There's clear dissonance between what we see, and what we hear, contributes to the overall perception of blurring the lines between what's real, and what's not. From seemingly misplaced drone sounds, to ominous scissors and dream like underwater sounds, the different worlds creak and bend and draw us in, in subtly seductive ways enticing us to embrace the freedom of travel with no limitations beyond our imagination.
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