Quicar is a car sharing service. And people love to share: What they do and experience every day. We used that strong connection between product and user behavior and made it the core of our integrated real time campaign. We shared peoples thoughts, questions and experiences with Hannover. The whole city could see it simultaneously on hundreds of screens. Everyone could join the conversation at any time - in real-time. The digital outdoor media spoke with the voice of the people, to the people - instead of a brand talking to them.

The launch of the new service Quicar became a staggering success and Volkswagen has revealed plans to roll out their car sharing in more cities in Germany and throughout Europe. The never-before-seen use of social media in connection with digital outdoor media created a great platform for Quicar. Sign-ups for the car sharing service during the campaign we're three to four times higher than projected.