Cannes Lions
OGILVYINTERACTIVE WORLDWIDE (CAPE), Cape Town / VOLKSWAGEN / 2001
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Volkswagen Polo Playa "Fridge Magnets"When you're ready to play, fiddle with someone's screensaver. The new Polo Playa screensaver features Fridge Magnets - with a playful twist. Each innocent word gets saucier as it's put next to another - and the sexy voice that attends each helps raise a blush or at least a smile. Anyone passing by a PC with this screensaver activated is able to construct their own fun message - especially on Valentine's day when it was first made available.
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