Aiming to target young parents, aged 30-45, with two or more children, the follow-up campaign, "Kids need space. Sharan", portrayed the car as a safe and reliable mobile family home. Thereby, the car's spaciousness and superior quality were emphasised. One print advertisement, for instance, shows the drawing of a child. Apparently, the paper was too small to illustrate the whole Sharan, as the painting continues onto the table. The message, "Kids need space. Sharan", was communicated via various media channels, including newspapers, magazines, posters, TV and point-of-sale advertising.

The string phones allowed us to communicate the message „Kids need space.“ in a playful manner. The long string, which connected the two tins, demonstrated how much space kids really need and pointed to the Sharan’s spaciousness and the resultant comfortableness. By addressing people at Volkswagen dealerships, we gave them the possibility to convince themselves directly of the Sharan’s qualities.

Participating Volkswagen dealers observed many happy faces in their showrooms during the time the promotion took place. Whilst kids had fun playing with the string phones, their parents’ attention was drawn to the Sharan’s benefits. Accordingly, the promotion allowed for image enhancement.