Cannes Lions

VW SHARAN

TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006

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Overview

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Credits

Overview

Outcome

At first this campaign was seen as a test with a small edition in order to screen the general acceptance for those kind of actions. This action and in particular the megapuzzle has been greeted euphorically and therefore will be continued in 2006. Concretely speaking at this test the megapuzzles have been all given away within onde day, the response rate to the mailing were 81%. The image results could not be measured, the positive effect itself however has been repeatedly mentioned throughout the whole action.

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