Show people that you get more light with the xenon lights of Volkswagen.

We made use of lights built into the ground in pedestrian precincts or other crowded places and placed the front of a Volkswagen model so that two of those lights appeared to be the headlights of the car. We also arranged so that those two lights were shining much brighter than all the other lights around. Anyone, who sent “More light” to a certain number then received a message in which there was written: "Enjoy more light".These messages were specially programmed so that, after receiving them, people’s displays suddenly became much brighter. So people’s mobile phones underlined what we wanted to say.

More than 200 people arranged a night-test-drive with their mobile phone over the course of only one weekend.