Cannes Lions

VW The Way Back

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / PONS AUTOMOBIEL HANDEL / 2017

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A young guy takes his girlfriend home in a very nice vintage Beetle convertible that is obviously not his own. After he has dropped her off there, he takes off, surprisingly, driving backwards! In several shots we see the guy driving home, backwards all the way. People stare at him.

At home, he parks in the garage and checks the odometer. The mileage is almost the same again as the mileage on the photo he took before he left. He gives the car a last push, so the mileage is identical again.

Then, the sound of gravel. His dad comes home. Our guy grabs a bicycle pump, greets his dad, and acts normal. Dad has his suspicions, but the Volkswagen will not tell.

The title says: A Volkswagen you can enjoy endlessly

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