Problem of this campaign: how to emerge from this competitive jungle so that Volkswagen's Tiguan is placed as THE new undisputed urban 4x4 and fulfils its ambitious sales objectives.Objective: how to arouse product interest (pre-reservation) and gather the contact details of potential buyers.Strategy-relevance: Advergaming in the service of experiential marketing. Arousing interest, virtually taking the product in hand before buying it. A2 phase strategy: attract attention and qualify the product before actually selling it.Creation: "Live the Tiguan sensations as a preview on www.urbanjungledriving.com". Consumers can configure their own Tiguan, drive it, and play with it...before buying it.Login: hotlobsterPassword: lobsterhot