The Touareg moves VW into the sector of Luxury 4X4's. Its main competitors can either perform well on - road but not so well off, and vice versa. The Touareg can do both, this site was to engage the target audience of 35+ (male bias) who earn £60000+ into seeing that the Touareg has true off- road capabilities and is also unsurpassed as a luxury on - road vehicle. We decided to demonstrate the Touareg’s superior on and off road capabilities by enabling the user to toggle between sounds, images, videos, etc of the Touareg performing in both environments. We achieved this transition using just a simple on/off switch.