The brief was to drive awareness of the Touareg's strong performance and technology, both on and off-road. Our audience was light media users who spend more time at work than at play. Email was the ideal communication medium for people who live around their Inbox. We created a radical form of email that encouraged the user to interact with the Touareg content. By crafting the copy into an on and off-road journey and utilising an innovative lateral scroll, the creative route would have looked like nothing they had seen before. It is an unusual example of achieving visual standout whilst also communicating technical product information.