To let consumers know that the VW Touareg comes standard with cornering lights.

To demonstrate the benefits of cornering lights, we went with a monochromatic vector of a sharp bends and used a luminous colour (matched to the headlamps of the car) to highlight danger lurking round the bend before it’s too late.

As the VW call center and VW sales enquiries data shows, this activity resulted in a 35% increase in Touareg test drive requests and VW even began night test drives to show off this feature.