Cannes Lions
VW TOURAN
DDB GERMANY, Dusseldorf / VOLKSWAGEN / 2007
Awards:
1 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Execution
When the DVD “Brokeback Mountain” was released we came out with an indoor poster campaign for video stores. The idea was also enclosed in DVDs, including a response element to generate on-line registrations for a test drive.
Outcome
During the 3 months of the campaign over 160,000 DVDs and 36,000 Touran were sold. The on-line registrations for a test drive increased by 27%.
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